NEW YORK TIMES 4-PAGE INSERT:  Concept, design, and production, including extensive color correcting and proofing process for newsprint, for full-size insert promoting the show and its sponsors. (Front and back cover)
 (Inside spread)
 (Inside spread)
  AT HOME WITH AD LOUNGE:  Worked with Home Depot client and AD editors to produce this lounge activation at the Show. Created mockups (in SketchUp) and chose furniture / accents to achieve a fully functional lounge space with as much seating as possible, while highlighting a variety of pieces from Home Depot’s Home Decorators Collection. (Final mockup)
 (Mockup plan view)
 (Mockup)
 (Final lounge)   Sean Sime Photography
 (Final lounge)   Sean Sime Photography
 (Final lounge)   Sean Sime Photography
 Large signage design and production, for the AD Apartment space at the Show.   Sean Sime Photography
 Entryway mockup for Show entrance.
 (Final entryway)   Sean Sime Photography
  WEBSITE REDESIGN:  Collaboration with Architectural Digest Design Show event producer theMart, their web development team, and senior Architectural Digest staff to redesign and relaunch the entire website for the show. Conceptualized, designed, and produced web art and assets; tested and provided quality assurance feedback at launch and throughout the year.
  VIDEOS:  Design and production of video content for Condé Nast internal promotions, on-site activations, and Times Square billboard.
  ADVERTISEMENTS:  6-month print and digital ad campaign supporting the show.
  EVENT COLLATERAL:  Concept, design, production, and on-site supervision of installation of large indoor and outdoor signage for the show; on-site photo shoot supervision; design and production of video content for Times Square billboard as well as internal promotion videos; design and on-site management of trade day presentations in the show’s theater; year-round design and project management of collateral for the show.
ADDS_2017_7_SS.jpg
ADDS_2017_8_SS.jpg
  COLLATERAL:  Extensive digital and print materials including eblasts, postcards, digital ads, and more, for the show.
ADDS_SS_-.jpg
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