This annual trade and consumer show draws approximately 40,000 design aficionados to interact with design displays from more than 400 brands. The show features design seminars, culinary demonstrations, brand vignettes, special programming and appearances, shops, and more.
The show has a year-long, multi-faceted promotional campaign and extensive on-site signage and collateral.
NEW YORK TIMES 4-PAGE INSERT: Concept, design, and production, including extensive color correcting and proofing process for newsprint, for full-size insert promoting the show and its sponsors. (Front and back cover)
(Inside spread)
(Inside spread)
WEBSITE REDESIGN: Collaboration with Architectural Digest Design Show event producer theMart, their web development team, and senior Architectural Digest staff to redesign and relaunch the entire website for the show. Conceptualized, designed, and produced web art and assets; tested and provided quality assurance feedback at launch and throughout the year.
ADVERTISEMENTS: 6-month print and digital ad campaign supporting the show.
VIDEOS: Design and production of video content for Condé Nast internal promotions, on-site activations, and Times Square billboard.
COLLATERAL: Extensive digital and print materials including eblasts, postcards, digital ads, and more, for the show.
AT HOME WITH AD LOUNGE: Worked with Home Depot client and AD editors to produce this lounge activation at the Show. Created mockups (in SketchUp) and chose furniture / accents to achieve a fully functional lounge space with as much seating as possible, while highlighting a variety of pieces from Home Depot’s Home Decorators Collection. (Final mockup)
(Mockup plan view)
(Mockup)
(Final lounge) Sean Sime Photography
(Final lounge) Sean Sime Photography
(Final lounge) Sean Sime Photography
Large signage design and production, for the AD Apartment space at the Show. Sean Sime Photography
Entryway mockup for Show entrance.
(Final entryway) Sean Sime Photography
EVENT COLLATERAL: Concept, design, production, and on-site supervision of installation of large indoor and outdoor signage for the show; on-site photo shoot supervision; design and production of video content for Times Square billboard as well as internal promotion videos; design and on-site management of trade day presentations in the show’s theater; year-round design and project management of collateral for the show.
Branding wall mockup and installation of large-scale graphics.
Collaborated with CMO and Head of Research & Insights | Video, Programmatic, Connected TV to concept and design a high-profile infographic piece, bringing Telaria's custom research to life.
The piece supported the brand's thought-leader positioning as well as sales initiatives around political advertising, and was used over many months across multi-channels (industry news, events, social, web, and print).
(Cover)
(Inside spread)
(Inside spread)
(Inside spread)
(Event and signage)
Collaborated with executives, workplace experience teams, printers, and fabricator to execute custom build and office branding projects, bringing Telaria's achievements and mission statement to life around the world.
“LAUNCH WALL”
Developed, from concept and design to installation, a "launch wall" of photos and brand memorabilia showcasing the very beginnings of Telaria. Created 3-D designs to spec, sourced all materials, and collaborated with fabricator to build a custom, museum-style acrylic box showcasing Telaria-branded sneakers that all staff had received.
AWARDS WALL
Also developed concepts and 3-D designs to spec to turn an empty wall into a showcase for all press and awards that Telaria had received, with the flexibility to easily accommodate future awards. Collaborated with fabricator on design, materials, finishes, and installation.
MISSION STATEMENT WALLS
Collaborated with CEO and executives to bring Telaria's mission statement to life in the NYC headquarters as well as offices around the world. From concepts to installations, created mockups for each office and collaborated with printers and installers in each market to ensure branding was not only consistent but also worked appropriately within each office's aesthetic and space.
RENDERING: NYC Headquarters “Launch Wall”
COMPLETED: NYC Headquarters “Launch Wall”
RENDERING: NYC Headquarters Press + Awards Wall
BEFORE (lower left) + COMPLETED: NYC Headquarters Press + Awards Wall
RENDERING: NYC Headquarters Press + Awards Wall
COMPLETED: NYC Headquarters Press + Awards Wall
NYC Headquarters Mission Statement Wall
Los Angeles and San Francisco Mission Statement Walls
Concept, design, and production of videos for sales tools, advertisements, awards entries, and sponsor program executions, using AfterEffects as well as audio-editing and file compression software.
HOLIDAY CARD: For Telaria's 2019 Holiday Card, Kathleen concepted, wrote the script, storyboarded, shot the video with our CEO, and created this video in After Effects.
SIZZLE REEL: Concept, design, and production of sizzle reel, for Architectural Digest magazine.
AWARD ENTRY: Art direction, videography, audio editing, and production of (and small role in!) video for "min" award entry submission for marketing team of the year.
SPONSOR REEL: Art direction and set styling for promotional video series for Wheat Thins, for Gourmet magazine.
TEASER REEL: Concept, design, and production of website teaser reel for Gourmet magazine's capabilities.
TEASER REEL: Design and production of teaser video featuring Gourmet magazine’s extensive travel coverage.
SIZZLE REEL: Design and production of video promoting the January AD100 issue for Architectural Digest magazine.
CAPABILITIES HIGHLIGHTS REEL: Concept, design, and production of reel highlighting the brand's extensive capabilities, for Architectural Digest magazine.
Pitch mockups for selling interactive ads, in collaboration with Architectural Digest magazine’s integrated marketing and sales teams.
PIN DESIGNS: Pin designs produced for national Teen Vogue Meetup and Teen Vogue Summit events. Pin designs were also as graphic elements in social media, eblasts, a national promotional campaign, and large-scale event signage.
CONVERSATION CARDS: Cards featuring icebreaker questions for attendees at national Teen Vogue Meetup and Teen Vogue Summit events.
PBteen CHANGEMAKER BLUEPRINT POSTERS: Flow chart posters, sponsored by PBteen, given to 500+ event attendees of the Teen Vogue Summit, encouraging them to find their path to "changing the game."
Projects featuring user interface designs, concepts, and logo designs.
PET INFO: Concept, logo, and design for app featuring an easy way to store and access your pets' health information.
MEAL MATE: Concept, logo, and design for app designed to help find someone suited for you to share a meal with, when you’re not in the mood to eat alone.
Design of logo, website, and e-newsletter concepts for a potential new healthcare professional-focused network, for Prevention magazine.
Collaborated with Pencils of Promise (PoP) to produce key elements of their annual charity gala. The theme of the evening was “Beyond the Ordinary,” inspired by the designs of tattoo artist Dr. Woo. Kathleen, as part of CNX’s experiential strategy team, brought Dr. Woo’s artwork to life in 3-D on an entryway moment, step + repeat, stage, and DJ booth. Kathleen used SketchUp to produce renderings, closely collaborated with the fabricator to choose materials and designs, produced all printer-ready artwork, and oversaw installation. (CNX project.)
RENDERING: Stage
STAGE
STAGE
STAGE
STAGE: Details
RENDERING: Step + Repeat
STEP + REPEAT: 20-foot-long design with 3-D elements
STEP + REPEAT
MOCKUP: Entryway
ENTRYWAY: Cad cut chrome finish double-sided vinyls
ENTRYWAY
Multi-month advertising campaign featuring launch of Badgley Mischka Home, for Architectural Digest magazine.
Concept and design of sales campaigns and promotional materials. Worked with prop stylist and shot photography using Clinque’s in-house studio to develop marketing campaign concepts.
MARKETING MAILER: Concept and design.
MARKETING MAILER: Concept and design.
PHOTOGRAPHY MOCKUPS: Concepts and photography “grabs” for Clinique campaigns.
PHOTOGRAPHY MOCKUPS: Concepts and photography “grabs” for Clinique campaigns.
PHOTOGRAPHY MOCKUPS: Concepts and photography “grabs” for Clinique campaigns.
PHOTOGRAPHY MOCKUPS: Concepts and photography “grabs” for Clinique campaigns.
STATIONERY DESIGNS: illustrations and layouts for two-sided cards and gift bags, for Long Island stationery start-up.
BUEN PROVECHO!: Recipe page illustrations and layout.
CARDS: Card illustrations, inspired by Old San Juan, Puerto Rico.
